PROJECT VELOCITY

Build an Extraordinary Career in Medicine and Beyond

The most ambitious doctors do not want to spend ten years discovering by accident what they could learn intentionally in two.

Project Velocity is an invitation-only mentorship and mastermind for ambitious physicians in Respiratory Medicine and Sleep Medicine who want to accelerate their journey toward clinical excellence, leadership, entrepreneurship, and partnership.

This is the roadmap most doctors never receive.

Request an invitation

Express your interest in joining the next cohort of Project Velocity.

THE PROBLEM

Medical Training Teaches You How to Treat Disease. It Does Not Teach You How to Build an Extraordinary Career.

Medical training provides world-class instruction in diagnosis and treatment. But it rarely teaches

Career strategy
Communication and presentation
Leadership
Private practice and business
Financial intelligence Entrepreneurship
Personal branding
Artificial Intelligence
Systems thinking

As a result, many talented doctors work incredibly hard but navigate their careers through trial and error, unnecessary detours, and avoidable dead ends.

THE SOLUTION

Compress Decades of Learning into Years

Project Velocity is designed to teach the hidden curriculum of medicine.

It provides ambitious physicians with the strategic thinking, mentorship, and practical knowledge required to build exceptional careers and thrive in a rapidly changing world.

Participants gain the tools to:

Develop a deliberate career strategy
Become outstanding communicators and presenters
Build leadership capability
Understand private practice economics
Develop financial and entrepreneurial intelligence
Leverage artificial intelligence as a force multiplier
Position themselves for consultant and partnership opportunities

WHO IT IS FOR

Designed for High-Potential Physicians

Project Velocity is intended for:

Advanced trainees in respiratory and sleep medicine
Junior doctors committed to entering respiratory and sleep training
Early-career consultants seeking accelerated growth

Ideal participants are:

Ambitious
Coachable
Disciplined
Entrepreneurial
Long-term thinkers
Committed to excellence

CORE TRANSFORMATION

Before and After Project Velocity

THE CURRICULUM

The Hidden Curriculum of Medicine

Project Velocity covers twelve core domains:

Clinical Mastery
Career Strategy
Communication and Teaching
Leadership
Private Practice Business
Marketing and Personal Branding
Financial Intelligence
Productivity Systems
Entrepreneurship
Partnership Development
Artificial Intelligence
Executive Presence and Charisma

PROGRAM STRUCTURE

A Selective Community for Exceptional Physicians

Project Velocity is intentionally small and highly selective.

Invitation-only
6–12 participants per cohort
Fortnightly sessions
60–90 minutes per session
Mandatory attendance and active participation
Strict behavioural standards
Removal for repeated lack of commitment

Membership is a privilege, not an entitlement.

Before

You are working hard but lack a clear roadmap. Your progress depends on trial and error, and you are uncertain how to build the career you truly want.

After

You have a deliberate career strategy, communicate with confidence, understand private practice, think strategically, and are positioned to become a consultant, partner, and future leader.

CORE VALUES

The Standards We Live By

Project Velocity is built around nine core values:

Integrity

Ambition

Coachability

Ownership

Excellence

Discipline

Long-Term Thinking

Generosity

Professionalism

A Structured Pathway for Future Leaders

Project Velocity is not a single program. It is a long-term leadership development system designed to support physicians at every major stage of their professional journey.

Velocity Foundation

For advanced trainees in Respiratory Medicine and Sleep Medicine, and junior doctors committed to entering the specialty.

Focus areas include:

Clinical mastery
Career strategy
Communication and presentation
Leadership fundamentals
Private practice and business
Artificial intelligence and systems thinking

Velocity Associate

For newly appointed consultants joining Western Respiratory & Sleep.

Focus areas include:

Transition to consultant practice
Referrer development
Clinical productivity
Team leadership
Practice economics
Personal brand development

Velocity Partner Track

For consultants progressing toward partnership and ownership.

Focus areas include:

Strategic leadership
Financial and equity literacy
Governance
Business scaling
Partnership responsibilities
Succession planning

Velocity Mentor Network

Established consultants and partners return as mentors to support the next generation.

THE VISION

Building a Network of Physician Leaders

Project Velocity exists to create:

A trusted pipeline of future consultants and partners for Western Respiratory & Sleep
A network of physician leaders who mentor one another
A community that compounds knowledge and opportunity across generations

This is more than a mentoring program.

It is an institution designed to shape careers and build legacy.

FAQ

Do I need to know exactly what I want?

No. You do not need a fully formed career plan. You need ambition, coachability, and a willingness to invest in your future.

What if I am not sure about private practice?

That is perfectly acceptable. The program helps you understand your options and make informed decisions.

What if I am very busy?

The most ambitious doctors recognise that a small strategic investment of time can save years of unnecessary trial and error.

How are participants selected?

Selection is based on potential, character, alignment with core values, and long-term ambition.

FINAL CALL TO ACTION

Ready to Accelerate Your Career?

If you are committed to building an extraordinary career in medicine, leadership, and business, we invite you to express your interest.

Spaces are limited. Participation is by invitation only.

Request an invitation

Program Director

Dr Cheng Long is a respiratory and sleep physician, General & Acute Medicine specialist, Head of Department at Joondalup Health Campus, and Managing Director and co-owner of Western Respiratory & Sleep.

He has built and continues to expand a successful multi-site specialist practice while maintaining active hospital leadership and clinical roles.

Through years of experimentation, mistakes, and strategic thinking, he has developed practical insights into clinical excellence, leadership, business, and partnership.

Program Coordinator

Emma Martin oversees participant onboarding, communications, scheduling and program operations. She works closely with participants to ensure a seamless experience throughout the program and serves as a key point of contact for administrative support.

With a background in customer service, safety-critical environments and team coordination, Emma brings a strong focus on professionalism, organisation and participant experience.